Casino loyalty programs have transformed significantly over the past decade, becoming essential tools for attracting and retaining players. In 2023, a report by the American Gaming Association revealed that nearly 70% of casino revenue comes from loyalty program members, highlighting their importance in the industry. One notable figure in this evolution is Jim Murren, the […]
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The Evolution of Casino Loyalty Programs
Casino loyalty schemes have transformed considerably over the decades, developing from simple punch passes to advanced digital systems that compensate gamers for their loyalty. These schemes are intended to improve customer commitment and increase gamer participation, offering various rewards such as complimentary play, dining deals, and special event access. One remarkable instance is the Caesars […]


